Business Context: The product operates in a seasonal niche, where demand fluctuates significantly throughout the year. Precise inventory planning, targeted advertising, and optimized spending were critical for success. Key Challenges:
Current Performance Metrics: Business Context: The brand operates primarily on Amazon, with a growing presence in other European marketplaces. The beauty niche is highly competitive, requiring high-quality content and the
Scaling an Amazon account efficiently while maintaining profitability is a challenge that has been solved successfully through the use of Scale Insights. Growth Metrics: It’s a business of low prices
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